For most enterprises, a high percentage of revenues and profits come from relationships with other-party intermediaries, including wholesalers, distributors, affiliates, resellers, agents, referrers, and retailers. How your distribution channel executes your strategy is another key to your success.
In most cases, customer service, delivery, and relationship management is also provided by these distribution channel partners.
They are executors of your strategy, your brand representatives, your service quality delivery, and your customer stewards.
Because compensation and rewards are an explicit expression of your priorities: how your distribution channel executes your strategy completely depends on their performance management, compensation and rewards.
To avoid channel conflicts (distributor-to-distributor and distributor-to-in-house), to retain customers and revenue streams, and to ensure correct strategy execution, your distribution channel performance compensation and reward programs need to be aligned with those for your Workforce, Customers, and Supply-Chains.
Commission Systems provides the plans, processes, tools, and services to achieve that success.
Distribution Channel Performance Management, Compensation & Rewards:
- Channel affiliate partners share/split and tracking
- Sales and opportunity management, production, volumes, profitability
- Trade promotions
- Marketing campaign management productivity
- Co-operative Advertising/MDFs
- Customer satisfaction and service performance
- Revenue distributions
- Cost allocations
- Seed-to-shelf, seed-to-sale
- Network and referral marketing
- Deal quality, deal profitability, average order value
For information about our Distribution Channel Performance Management solutions, please contact us.
Strategy. Process. Tools. Success.
Incentive Plan Design & Managed Services.
Better Plans. Smarter Incentives. Full Service. Top Performance.